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Three directional billboards in a campaign introducing BlueWave to the Houston market.
To step out from Houston Food Bank's shadow, they needed a campaign that couldn't be overlooked. Here's the idea: Houstonians don't consciously neglect to give food to the hungry - they just don't think about it. To make it top of mind meant resorting to a little guilt trip. Wake up. 780,000 people were going hungry. After 2 years - that number reportedly dropped to 580,000. We'd like to think we had a hand in it.
With Conoco, you're "Good to go". We developed this brand tagline for Conoco, and built a personality around it, amidst the parity in gas stations.
This retro-cool Houston institution of 84 years had never used thier mascot, Coneyman, in a leading role. We brought him to life and ignited his personality. These boards were a huge hit, and we established a brand personality to build upon. Coneyman lives on in print, web, promotions... everything down to the water bottles. Soon he'll rival the popularity of the M&M characters.
Some work done by Tangelo senior creatives at previous agencies.
