These 8 ideas are truths we live by. We believe everything starts as an idea. And there is no more important weapon in out-smarting your competition than better ideas. Not even money. We've proven it with our clients.
- At Tangelo Ideas, we think differently.
- We think it’s critical. Besides, it’s just as easy as thinking like everybody else.
- Your advertising is as important as your product.
- Because it’s the face of your product. The thing your prospects see first.
- Advertising is a conversation.
- Surprising, witty, charming, personal, relevant, informative, provocative and engaging: none of these is optional. They are the qualities that entice people to participate.
- People don't care about your product, or what you have to say.
- They have their own worries. They have their own wants. What they don't have is time. You're not in charge. They are. You can't force them to listen.
- Absolutely anything is advertising.
- A TV commercial or print ad qualifies. But so does a movie night for employees. The heading on your outgoing faxes. A thank you note to customers. Everything you do is advertising. Whether you want it to be, or not. The way your employee gives directions to your store. The design of your catalog. How your shelves are arranged.
- People talk to each other.
- People talk about your product. You can't stop it, or control it.
If your product is very good, or very bad, they talk a little. If it's neither, they don’t talk at all. The only time they talk a lot about your product is when it's different. Whether it's different in a good way, or in a bad way, doesn't affect the amount of conversation.
- Experience is one thing. Enthusiasm is another. It's nice when the two come together.
- Even a cursory look at our reel, our portfolio, or our list of past clients, shows extensive experience in a wide range of categories. But experience, often, isn't enough to create truly great ideas, it also takes enthusiasm. So we decided, from the outset of Tangelo Ideas, to pursue clients in categories that spark our excitement.
- Your prospects are people.
- People are overwhelmed, selfish, have what they need, and buy what they want. Here, "buy," also means: "pay attention to."
People like a good story. People play with stuff that's fun to play with. They like to be entertained, and surprised. People ignore what they've seen before. Even if they haven't, really. They ignore it if they think they have. In a sea of sameness, the only thing they notice is the thing that's different.
Advertising to business is also advertising to people. They just have someone else to pay for the things they buy.