Willie G's has been Houston and Galveston's hottest spot for fresh shucked Gulf oysters, delectable seafood and fantastic drinks. Tangelo delivered fresh concepts for the restaurant website.
Since 1974, ChildBuilders has provided Safety Education, Relationship Education & Parenting Education programs for Houston children.
When we were approached to redesign their website, we realized that their compelling message and programs could be communicated more clearly with a new brand identity and messaging.
A unique approach to their brand identity conveys more of the spirit, energy and focus of their organization by way of silhouettes of children – which are front & center of the logo, and of the organization.
The new brand identity & personality brings in a sophisticated softness, with the purple watercolor textures as well as the feel of letterpressed text in a paper stock – throughout the site.
New, engaging content and search-engine friendly wordsmithing – has improved their visibility and core message to its constituents.
Website Design / Development: http://childbuilders.org/
For this award-winning resort in Ambergris Caye, Belize – Tangelo created an entirely new brand identity and web/mobile presence. Furthermore, we were tasked with reconsidering their entire approach to marketing. The personality, tone of voice and positioning were all documented and informed the entire creative process.
The goal was to capture simplicity and elegance in a modern form. The color palette draws from real Caribbean water colors and the rich Belizean wood that is prevalent throughout the resort.
Analytical data of their old website showed that people were primarily interested in the Suites, and the Photos. So the new website was designed to give the users what they are looking for most – an experience that immerses the viewer into the locale, resort and activities. And further yet, we designed and developed the site to allow the user more control over how much content they view versus images - each level of the content & navigation areas is able to hidden to quickly launch that user directly into a full-frame image should they so choose.
The data also proved that the new site needed to cater to smart phones and tablets. Because so many visitors to the site used their mobile devices, we created a site that automatically adapts to the various screen sizes.
We are currently working on many exciting design applications to flush out the new branding, including marketing collateral, promotional gear and in-room enhancements.
Website / Mobile Site Design: http://thephoenixbelize.com/
Since YES Prep opened their doors in 1998, they have continually 'redefined possible' for students, families and for what the educational system can be. To coincide with this new definition of what YES Prep is, we developed a refreshed brand identity, messaging, website and more.
With a system of 12 campuses throughout the Houston area and an upcoming growth phase planned, Tangelo was charged with bringing the YES brand to life, giving it more dimension and bringing forth their inherent culture that makes YES so unique and successful.
The YES culture is made up of incredible spirit and dedication from the teachers, staff, students and their families. After an intense month-long discovery phase, Tangelo concepted and created a portfolio of brand deliverables that have elevated an amazing institution to the levels of which they provide an educational platform... at the very top.
In order to make the transition seamless to the entire organization, Tangelo created an all-encompassing set of brand guidelines to inspire and lead the current 12 campuses and all future campuses – so that a strict brand standard may be adhered to by thousands of employees across the entire school system.
Take this energetic identity platform a step further, and we have created a website that not only engages the user, but also quickly communicates the YES difference and culture. Videos are dynamically integrated throughout the site so the visitors can obtain a true sense of who YES Prep truly is... and how they're changing students' lives.
• Research & Discovery
• Brand Identity
• Brand Guidelines
• Tagline Development
• Rallying Cry / Growth Phase Theme & Messaging
• Website Strategy & User Experience
• Website Design, Content Writing & Development
• Website CMS
• Annual Report Design
• Stationery / Marketing Collateral Design
• Video & Photography Shooting / Editing
• Campus Signage Design Standards
• School Uniform Design Standards
• Promotional Item Design
Website Design / Development: http://yesprep.org/
When our client, Mahindra Tractors - the World's #1 Selling Tractor - came to us and asked us to create an Ad campaign that really spoke to women – we had to think about it a little bit. Sure, women were increasingly becoming a bigger influence in the purchasing decision of a tractor. A lot of the time, they'll end up operating and working the tractor just as much as their husbands – so they had a say at time of purchase.
But we didn't want to market specifically toward women. It would feel too forced, and they'd see right through our Ad attempts.
So at at time when Mahindra was very much struggling for brand equity – we wanted to endure our brand to our female audience. So we conceived the idea of the 'Mahindra Tractors Women in Ag Scholarship Program'. This program was developed specifically for young women enrolled in Ag Studies at College, as an incoming Freshman or Graduating Senior.
Research showed that these young women were interested in gaining an Ag education, and taking their knowledge back to the homestead – to help sustain the family farm operations. And Mahindra wanted to help.
The result is a Scholarship Program now in its 7th year, partnering with the FFA – and delivery tuition assistance to many young women in small communities across the country.
The idea of the posters began in year one, to create a collectible, custom-illustrated poster that would be sent to every Ag school, FFA affiliate and the entire Mahindra Dealer Network to promote the Scholarships and encourage applications. Each year, a well-known national artist is commissioned to illustrate a poster with our art direction and guidance – to create a keepsake that people will want to save and collect, with the goal of promoting and benefitting young women studying agriculture.
Website Design / Development: http://www.targaresources.com/
Full campaign development and creation of the company tagline, "Good to Go".
TV and Billboard campaigns with executions on the tagline.
This integrated campaign, consisting of nine TV spots and countless system and hospital print ads – was created for HCA Gulf Coast.
The campaign strategy was to capture the essence of what makes up HCA Hospitals, which is its amazing people and their dedication to patients first.
Other Houston-area hospitals could boast an argument for more advanced technology & equipment, so our campaign focused on what makes HCA better at caring for patients – its front-line caregivers – nurses.
Actual caregiver testimonials paired with a black and white, 'Life magazine' tonality – were intended to give the viewer a genuine feeling of comfort, in a place they would be taken care of by compassionate people.
The Campaign won multiple awards, including several Tellys, New York Festival Globals for Healthcare, Worldfest Houston International Film Festival, and perhaps most importantly - the "Parent's Choice" award from Houston Parent Magazine readers.
This Campaign was conceived, art directed and produced by our Founder & Executive Creative Director while at another firm.
The End Hunger Network, now part of the Houston Food Bank – wasn't always part of the Houston Food Bank.
There was a time when End Hunger needed to build awareness for its cause and emerge from the shadows of HFB, a long-established Houston icon.
Client directives for this campaign were to "look completely different from the Houston Food Bank to set us apart, and get people to take notice of what we're doing".
If you're not from Houston, you must realize something – there is an incredible amount of wealth here. However, unfortunately, there is also an incredible number of people going hungry every night – at the time, 750,000.
So then you might ask yourself, as I did, why are there almost a million people going hungry when there is so much wealth and opulence? Well, if you truly think about it - are people really thinking about it? I mean, are they actually thinking - on a day to day basis - about how many people around them are going hungry... yet still choose to not give? Do they even know how many people in their local communities go hungry? The answers pointed to No... they just don't know, and they don't think about it... because they're busy.
Remember, it was our job with this campaign to build an awareness and identity 180 degrees from the Houston Food Bank. Since they had the classic sad-faced-kid-on-a-billboard-campaign, we (obviously) didn't go that route.
We also needed to get people to notice what we're doing. But as we discovered, we really had to get people to notice something, PERIOD.
So here's the idea: let's wake 'em up. Let's get 'em a tad uncomfortable in those luxurious rides they're cruising around in. Let's get them to THINK.
These big, oversized cardboard posters were hung guerrilla-style in many of Houston's nicer neighborhoods on light posts, trees and anything else unsuspecting. (They were hung with straps, not nails so calm down.)
They were also made into Billboards, Print Ads and Signage inside of Grocery Stores – where one of their main sources of giving took place – the Red Barrels. Furthermore, on that note – a Floor Sticker was made for the Grocery Stores, placed just after the entryway sliding glass doors. This would be the creative to the right titled "YOU'RE HERE TO BUY FOOD. WHAT A COINCIDENCE, WE'RE ALL OUT."
The best part of this campaign wasn't all the accolades it garnered, such as PRINT'S Regional Design Annual... it was the fact that after a year-plus long effort, we were told by our client that the number of hungry Houstonians dropped from 750,000 to 580,000.
Through rigorous industry research and customer survey feedback, we created a customer driven web-based user experience within the farm equipment category, focusing on simplicity, value and delivering users information in a clutter-free, organized manner. This strategy aligned perfectly with Mahindra's brand promises of simplicity, ease-of-use and customer delight. Short of driving to one of 400+ dealerships across the country to test drive a tractor, a user can now experience Mahindra's value proposition and visualize all of the superior-performing products and legendary customer satisfaction attributes within the totally revamped site.
The MahindraUSA Website was named the Business-to-Consumer Website of the Year by the American Marketing Association Houston Chapter.
Ronald McDonald House Houston is actually one of only a handful of national RMH's that is its own stand-alone charter. Meaning it gets very little support $$ from the striped clown with the red hair. It has to raise its own funds.
We created this video to increase awareness of what RMH Houston actually does, how it impacts the lives of sick kids and their families, and ultimately to encourage philanthropic gifts to keep doing amazing things.
This video takes you through testimonial accounts of three different families whose lives were dramatically impacted by the wonders of RMH Houston. These unscripted, true life stories were filmed and edited over several days within the House's main home in the Texas Medical Center, and in the RMH home within Texas Children's Hospital.
As you might guess, unscripted videos aren't easy to pull off – but anything else would have felt fake. This video shows how much people rely on the daily efforts of Ronald McDonald House, its employees, volunteers – and ultimately, the resources made available by their Donors.
On the Caribbean island of Ambergris Caye sits beautiful San Pedro Town and the delicious Blue Water Grill. Working directly with the proprietors of the Blue Water Grill, we created a new brand identity and website that reflects this island oasis perfectly. Our goal was to show the beauty of Belize, the sounds of the ocean and the amazing food that is enjoyed on the beach every day. Were our clients happy with the new logo mark and website? You better Belize it.
Within the Landry's portfolio of restaurants is Chart House - an upscale dining experience with some of the most amazing scenic views and venues throughout the US. Tangelo delivered several website concepts that not only provided a tremendous browsing experience for the customer, but one that displayed each location as it's own unique entity.
Not every campaign or all creative ideas that we do gets produced – we typically provide 2-3 different approaches to solving a problem. A lot of great work will never see the light of day, but there's merit in the ideas and executions we develop along the way.
This gritty, textured campaign focused on the working man's lifestyle and landscape outdoors. We illustrated and photographed graphical elements that gave it a rich, layered tonality appealing to the viewer's love of nature and earth.
The "My Mahindra" idea profiled the owner, and his specific Mahindra model used for his daily work.
DePelchin Chidren's Center is Houston's oldest adoption facility, and today provides Foster Care services and Mental Health support as well.
They were selected by the Federal Government to implement a parenting support program in Houston. The program, at the time called the "Triple P Parenting Program" – had been implemented in other countries, but not the U.S.
DePelchin came to us with some research and a request – "get the word out about the program and get people signing up so we can help them".
Tangelo was pitted against several different agencies in the pitch process, and thankfully we were awarded the project after Campaign ideas were presented.
Our process started with a little bit of Research & Discovery. Since a handful of parents had already gone through the program – we wanted to talk to them first. We wanted to learn how we could get past the stigma of suggesting that any participant of this help program is a bad parent. This wasn't an easy subject matter to market... telling people about a program that would help them be a better parent... naturally no one wants to be the first to raise their hand for that.
So we interviewed four different program participants – spanning a range in age and diversity. And what we discovered was priceless. We learned that we needed to be direct = parents who are having trouble at home don't have time. Get to the point. We learned that really all parents need a little help parenting sometimes. We learned what the common trigger issues were that would speak to other parents in need, so we called them to the forefront.
In all, we created an entire Integrated campaign for them: Developing the name for the Program, Logo design, Billboards, Flyers, Posters, Bus Ad Signage, Parent Testimonial Videos and a Microsite. And the campaign worked extremely well. Enrollment in the Program sky-rocketed and DePelchin's counselors became too overwhelmed to take on new parents. Advertising was halted because it was no longer necessary, money was saved, more counselors were hired - and more parents were helped.
Various brand identity designs in both concept and final artwork stages.
One of Galveston's most storied icons, the Pleasure Pier was resurrected in 2012 - complete with waterfront entertainment, rides and eateries. Tangelo created an all new online experience that promoted the new brand and paid homage to the historic pier with a modern design approach and functionality.
In 2004, the Houston Astros scored two hometown heroes – Roger Clemens and Andy Pettitte. They also got Nolan Ryan back, as well as a new Manager. Houston was buzzing – it was the most excitement around the 'Stros since they got their new Stadium.
It prompted us to think that it was a year that should be documented – it was promising to be "The Season The Stars Aligned".
This proposal, with covers wrapped in an actual Astros rainbow uniform – and a storied description of how we envisioned the film should be made – found its way to Drayton McLane and a meeting thereafter. With this season also holding the MLB All-Star Game in Houston, the Astros were interested, if we could secure corporate sponsorship and funding.
However after only one secured six-figure sponsorship from a local mega Car Dealership, the necessary budget to produce the documentary was not realized.
That year, the Astros made it to the National League Championship Series, losing to the St. Louis Cardinals in an exciting 7-game Series. Roger Clemens became the first pitcher in history to win 7 Cy Young Awards, and was the starting pitcher in the All-Star Game. Carlos Beltran was acquired mid-season, and in the Playoffs tied Barry Bonds' single postseason record for most home runs, and set a record with 5 consecutive postseason games with a home run.
It turned out to almost be, The Season The Stars Aligned.
We conceived and developed everything from the concept of this unique pizza restaurant's brand to the design applications including: Positioning / Messaging; Brand Personality; Design Aesthetics; Responsive Website Design; Print Ads; Menu Design; and Direct Mail design and coordination.
Website Design / Development: http://pizzalvino.com/
As one of Houston's oldest eateries, James Coney Island tapped Tangelo to create their new Corporate as well as Catering websites. Since 1923, JCI has become a Houston institution and in so doing, have added more and more menu items to their portfolio to appeal to a wide variety of new patrons. As part of the process, we captured new food photography to tell a better story in a digital form.
How often do you search for a restaurant via your smart phone? Exactly, that's why we designed a custom mobile site for James Coney Island to make not only locating one of their 21 stores easy, but also ordering your next batch of original Coneys... with mustard, chili and onions.
James Coney Island kicked it up a notch and created their very own, custom built food truck to deliver the JCI goodness across the city of Houston. Tangelo concepted and designed the Coney Cruiser website to be adaptive and responsive to all devices (smart phone, tablet & web browser). The unique site included a tracking module tied to the GPS on the truck to allow Coney fans to be informed where it is and where it's going throughout town, schedule a visit or request an event, or just follow the latest news and updates.